Q: What is Val Jones’ definition of an effective leader? Do you have any real-world examples?
CREATE ONE C-19 CAMPAIGN AND ADAPT EXISTING MATERIALS TO SUPPORT IT. THE THEMED CAMPAIGN IS MORE EFFECTIVE THAN MANY DISCONNECTED POSTS AND WILL SAVE YOU TIME.
STEP ONE: DEVELOP YOUR CAMPAIGN
Speed, volume, simplicity and urgency matter.
The sooner you ask donors, the more they can give. Philanthropic capacity and responsiveness tend to decline as a crisis wears on https://ejewishphilanthropy.com/what-happens-to-charitable-giving-when-the-economy-falters/
People are getting swamped with C-19 communications. Your open rates may be down 20% to 30% and require more frequent contact to reach your donors. Their patience may be limited, so keep your message simple. Don’t mess around. Get to the point. Urgency matters. If you can’t answer the questions, Why give to you? Why now? others can.
Retention. If you represent a nonprofit that’s not on the frontline fight against COVID-19, such as arts, cultural and environmental causes, donor retention is particularly important. Keep the donors you have. Thank them, engage them and then ask for their support.
STEP ONE: THANK INDIVIDUAL DONORS
OVERARCHING PRINCIPLE: ESTABLISH “NEW NORMAL”.
Example: Board governance and engagement plan for next 3-9 months.
Here’s some steps to getting your board back in motion.
OVERARCHING PRINCIPLE: KEEP YOUR LEADERS ENGAGED
If you ever needed your board, you need them now. Keep them engaged virtually.
STEP ONE: HAVE A ONE–PAGE PLAN
“Who do you know?”
Most of us don’t know who we know. Not really. How would you know that your neighbor’s brother works for the Ford Foundation? Or that your tennis partner’s wife handles sponsorship for Wawa? We can’t introduce our nonprofits to connections we don’t know we have.
Actually, you can.
Take-away: Fundraising doesn’t have to be hard – it could even be lazy!
Whether you’re dealing with a spouse, child, friend, colleague, or donor, it’s tough to make someone do something if they really don’t want to do it. When we ask for help (or a gift), we seek to persuade someone to act from the goodness of their heart – to do so as part of a reciprocal relationship, or perhaps because it will advance their own agenda.
But many of us, particularly women, weaken our requests by overusing “please” and “sorry.”