OVERARCHING PRINCIPLES
SIMPLICITY IS YOUR BEST PATH FORWARD. ACT. BRAVE THIS NEW WORLD. CLARIFY YOUR MESSAGE.
“Val, do you think online giving will ever take off?”
“I don’t know, Lawrence, did the telephone catch on?”
Decades ago, I was chatting with a foundation president and, I’ll admit, being a bit of a wise guy. My point was that fundraising is constantly changing. If you don’t evolve along with your donors, they’ll leave you behind.
The threat of nonprofit extinction is serious. By the end of 2021, 10-30% of nonprofits will merge or close, according to experts cited in the Washington Post and Deloitte. We don’t know if this crisis is like a blizzard that will pass or the onset of an Ice Age.
Amidst 2020’s chaotic uncertainty, simplicity is your best path forward.
Consider the ABCs of nonprofit survival that have already worked in 2020:
Continue reading Evolution or Extinction? The ABCs of Nonprofit Survival



