Videos

What Makes a Great Fundraiser?

Take-away: The most successful fundraisers are crystal clear about what they want. Find your passion, your personal mission in life…and ask!

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What’s your Best Step in the Fundraising Process?

Take-away: 90% of fundraising has nothing to do with asking; it is a process requiring various roles, skills and personalities. Cast yourself for success!

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Why Introverts Make Great Fundraisers

Take-away: All of us want to be heard. Active listening allows you to learn more about your donor and facilitate a joyful gift.

 

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Ask, Stop, and Listen

Take-away: Don’t be afraid of silence; ask the question, then shut up!

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Always Have a Backup

Take-away:  Avoid surprises when asking for major gifts by taking a holistic approach to prospect research.

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Silenced in a Multi-Channel World

Take Away: Study examines trends in multi-channel fundraising but fails to mention a fifth of charities have no fundraising database at all!

The Chronicle of Philanthropy’s report “Fundraising in a Multichannel World: How the Explosion in Technology is Transforming the Science of the Ask,” examines how technology is changing the way fundraisers interact with their donors. Even as those surveyed embraced a profusion of channels, most say they’ll continue to invest in traditional fundraising.

Did you know?

  • More than 90% of respondents use the personal ask, more than any other tactic.
  • 70% of those surveyed found personal solicitation was more effective than in the past.
  • Peer-to-peer campaigns were increasingly successful for 50% of these nonprofits.
  • 87% still use, and 1/3 plan to increase their investment in, direct mail.
  • More than half expect to boost their use of social media.
  • Only 13% used mobile/text messaging as one of their fundraising channels.

Apparently, the more we communicate digitally, the more powerful live, in-person human contact becomes. Study participants found that employing a strategic mix of automated and in-person communication achieved optimal results.

Yet many nonprofits are mute, unable to speak in this multi-channel world.

Continue reading Silenced in a Multi-Channel World

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Turn your Clark Kent Board into Nonprofit Heroes

Take-Away: Val trains board members to fundraise authentically, comfortably, and successfully.

Don’t forget to book your Nonprofit Hero Talk and Training!

Follow @ValJFundrasing on Twitter for daily motivation, NPO job postings, and local fundraising events.

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