Take-away: Don’t overlook introverts when hiring your next development director.
“You have the fundraising gene.”
I get that a lot from friends and acquaintances. What they mean is, “You’re extraverted, outgoing and not afraid to ask.”
I am an extravert, but my confidence and skill come from decades of professional experience. When I started my career, I was so scared I had to smoke a cigarette before I could summon up the courage to get on the phone to ask someone to volunteer. Not to give. Just to volunteer.
I know. Cigarettes in the office. This was decades ago.
More than 90% of respondents use the personal ask, more than any other tactic.
70% of those surveyed found personal solicitation was more effective than in the past.
Peer-to-peer campaigns were increasingly successful for 50% of these nonprofits.
87% still use, and 1/3 plan to increase their investment in, direct mail.
More than half expect to boost their use of social media.
Only 13% used mobile/text messaging as one of their fundraising channels.
Apparently, the more we communicate digitally, the more powerful live, in-person human contact becomes. Study participants found that employing a strategic mix of automated and in-person communication achieved optimal results.
Yet many nonprofits are mute, unable to speak in this multi-channel world.
Take-away: Do a self-scan before asking, and get happy so you show up anticipating a “Yes!” not bracing yourself for “No.”
You’re about to ask for a major gift. Your donor’s been thanked for their past giving and kept involved. You know about their family, their interests and their philanthropy. You have a project they’ll love at a cost they can afford. It’s time to ask, right?
Wrong. You’ve left the most important thing of all off your checklist.